Brand Creation

We collaborated with Zuper – a new superannuation company, to help define their Remarkable Truth® and craft their category breaking brand identity.

Most superannuation companies were founded before the internet even existed.  A lot’s changed since then, and that’s part of why Zuper doesn’t look or behave like “old” super. So, acting like a true disrupter.

We broke all the rules of communication within the financial industry to make superannuation feel, well, Zuper.