Brand Creation

We collaborated with Zuper – a new superannuation company, to help define their Remarkable Truth® and craft their category breaking brand identity.

Most superannuation companies were founded before the internet even existed.  A lot’s changed since then, and that’s part of why Zuper doesn’t look or behave like “old” super. So, acting like a true disrupter.

We broke all the rules of communication within the financial industry to make superannuation feel, well, Zuper.




Brand Strategy, Identity Design, Copywriting, Art Direction, Brand Identity Design, Logo Design, Social Media, Website Design, Animation, Illustration