Brand Evolution 

From Saigon to Sydney, Monogram translated Wrap & Roll – a Saigon-based street food restaurant chain into a stand apart Westfield Sydney outlet by dialing up its personality visually and surprisingly playful nature throughout all of its touchpoints.


Wrap & Roll


Brand Identity Design, Menu Design, Signage Design, Environmental graphics, Website, Art Direction, Hoarding Design, Collateral, Packaging Design, Stationery

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