Brand Creation

Cancer can be devastating, both physically, spiritually and financially. Many families are left with medical bills that will likely not be repaid in their lifetime. Many families have to choose between paying for medications or paying bills. Truth Love Change provides transportation, financial assistance, meals and random acts of kindness. Their books are 100% open to the public, showing how each donation dollar is spent, available real time.

Our brief was to develop a brand identity that positions Truth Love Change as one of the nation’s leading foundations in the nonprofit world, targeting cancer patients and potential donors. The approach to design was lead by themes of unity and strength, inviting the audience to be part of this caring family.