Brand Identity and Marketing Collateral 

Trū Adventure Travel provides luxury adventure travel experiences with a strong focus on culture and education, drawing on the founder’s extensive cross-cultural experience and background in anthropology.

Transformation, personal growth, knowledge and human connection are all key themes and outcomes of a Trū Adventure Travel experience. In this way, it was critical connecting diverse people from amazing places for mutual, spiritual, environmental, and economic benefit.

Critical to carrying through the story elements of the brand’s foundation, was ensuring the key themes and outcomes of Trū Adventure Travel of transformation, personal growth, knowledge and human connection were successfully expressed.