Brand Identity Campaign
With a new owner of Novotel’s Twin Waters, came a desire to lift the coastal venue’s game. A staged refurbishment to polish its perception and customer experience began with upgrading one of three hospitality offerings, aiming to tempt guests with its ‘la dolce vita attitude’ and lure locals into becoming regular revelers.
Born of the sun, Goddess Sola came to be. A Sicilian-inspired granita bar and seafood trattoria, Sola is a celebration of the Italian Renaissance of the Sunshine Coast. A luminous sun-drenched visual language with a nod to traditional Sicilian beauty paired with modern Australian minimalism compliments an illustrative story of abundance in a bountiful realm.
Novotel – Twin Waters, Sunshine Coast
Positioning Strategy, Identity Design, Environmental Graphics and Artworks, Menu Design, Illustration, Social Media, Signage, Copywriting Brand Positioning, Content and Messaging, Livery Design, Brand Guidelines, Illustration and Image Making, Print Management, Creative Consulting, Brand Experience, Venue Brand Touchpoints.