Repositioning & Leasing Campaign
DEXUS engaged Monogram to change the perception of the building as being “dated,” and its location as being situated in a less desirable city precinct.
We overcame these challenges by unearthing and showcasing all that is truly on offer now, as well as illuminating the future city developments, showing that 309-321 Kent Street is within reach of everything. Keeping employees active, connected, curious and inspired.
Brand Strategy, Identity Design, Copywriting, Art Direction, Brand Identity Design, Brochure Design, Collateral, Direct Email Marketing, Map Styling, IM, Leasing Presentation, Logo Design, Photography, Tenant Engagement