Repositioning & Leasing Campaign 

With a unique and rare front row position to the Sydney Botanical Gardens, the boutique building comes with a premium price tag. 

However, with a dated facade and lack of amenities we needed to uncover unique and authentic insights in order to demonstrate its value to prospective tenants, thereby positioning the building as differentiated from the competitors.


Charter Hall


Research, Positioning Strategy, Identity Design, Brochure Design, eBrochure design, IM, Invitation, Signage, Copywriting

167 Macquarie logo