Brand Refresh 

Charlie Lovett is a café franchise across Sydney that’s committed to being the most un-franchise one can experience.

Sourcing coffee beans and food directly from the farmers, every meal is prepared on site. They bake their own sweets, desserts, and pastries and even have our own farm.

Monogram helped Charlie Lovett shift from common franchise to be the most home sweet home-loving experience, celebrating home-baked goodness into every element of its toolkit.


Charlie Lovett


Brand Strategy, Identity Design, Copywriting, Art Direction, Brand Identity Design, Brochure Design, Collateral, Menu Design, Placemaking, Service Design, Packaging, Signage