Repositioning, Place Strategy, and Leasing Campaign 

Sitting amongst premium-grade towers in the highly sought after location of North Sydney. 73 Miller Street’s grand visions required a new vision and place strategy to meet the goals of higher rental returns, elevating its status and attracting and retaining long-term tenants.

Our approach led to the repositioning of the tower to create high- grade experiences unlocked additional revenue and helped integrate Council objectives, ultimately giving the space and tower a new breath of life.

Our repositioning of the tower informed high-grade experiences, unlocked additional revenue, and helped integrate Council objectives, ultimately giving the space and tower a new breath of life.