Repositioning & Leasing campaign
For over 20 years, 347 Kent Street had been leased by a single tenant. An unknown address to many, it was a far cry from being on the radar as a potential option for future tenants. Tasked to reposition the asset in a fresh way to target tech-spirited businesses, we unearthed a new purpose for 347 Kent Street, and along with a visual identity, established a progressive new business community, assisting them to engage in a growth mindset, primed for innovation and change.
eDM, Environmental graphics, Website, Brand Strategy, Identity Design, Copywriting, Art Direction, Brand Identity Design, Brochure Design, Collateral, Map Styling, Video