Brand Creation

We collaborated with Zuper, a new superannuation company, to help define their Remarkable Truth® and craft their category breaking brand identity. Most superannuation companies were founded before the internet even existed. A lot’s changed since then, and that’s part of why Zuper doesn’t look or behave like “old” super. So, acting like a true disrupter, we broke all the rules of communication within the financial industry to make superannuation feel, well, Zuper.

CLIENT:

Zuper

OUR SERVICES:

Brand Strategy, Identity Design, Copywriting, Art Direction, Brand Identity Design, Logo Design, Social Media, Website Design, Animation, Illustration