Repositioning & Leasing Campaign 

Monogram was asked to reposition 60 Union Street as the only choice for progressive companies with a younger, forward-thinking workforce.

We created a compelling placemaking vision, story, identity and signage that successfully pitched 60 Union Street as a desirable and progressive symbol of Pyrmont’s future direction.




Brand Strategy, Identity Design, Copywriting, Art Direction, Brand Identity Design, Brochure Design, eBrochure, Collateral, Map Styling,  Photography, Icons, Signage Strategy, Signage Design, Wayfinding, Placemaking, Merchandise

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