Repositioning & Leasing Campaign 

Monogram was asked to reposition 60 Union Street as the only choice for progressive companies with a younger, forward-thinking workforce.

We created a compelling placemaking vision, story, identity and signage that successfully pitched 60 Union Street as a desirable and progressive symbol of Pyrmont’s future direction.

CLIENT:

AFIAA

OUR SERVICES:

Brand Strategy, Identity Design, Copywriting, Art Direction, Brand Identity Design, Brochure Design, eBrochure, Collateral, Map Styling,  Photography, Icons, Signage Strategy, Signage Design, Wayfinding, Placemaking, Merchandise