Brand Repositioning & Refresh 

Sonder is a subscription-based service that provides its customers with access to a rapid response network to assist them in uncomfortable through to crisis situations. As a startup and disruptor in the service of personal safety, Sonder needed to build credibility, separate themselves from the insurance and emergency services, and make it easier to understand their service offering.

Repositioning the brand, we created a powerful value proposition, enabling communication of their service to become benefit-led, with a clear visual and verbal language that resonated with both B2B and B2C audiences.