Benchmarking the future of neighbourhoods
The Greens presents an unprecedented opportunity to develop a DA-approved greenfield site differently and create a destination that cares equally for its 2,000 future residents and the earth.
Monogram was engaged to define the project’s audience groups and develop a standout vision, identity, and lead-generating marketing program to drive The Greens’ success.
Transforming the traditional neighbourhood model
Our research dispelled audience assumptions and enabled us to connect residents’ values, drivers and needs—and those of the Council’s—with Mulpha’s ambitions.
Using these insights, we created a visionary placemaking concept that will become Mulpha’s ownable neighbourhood model—one that transforms our world’s biggest challenges into better lives today and for generations to come. Armed with this positioning and an innovative vision, we aligned, inspired, and supported the development design team to deliver beyond the status quo.
Pushing the placemaking boundaries
Mulpha’s new model opens a world of opportunities to design and develop differently and set a benchmark for The Hills—and the world. We ran innovation training and ideation sessions with the entire development team and provided strategies on how to more accurately, efficiently, and effectively build new prospect funnels.
With much more to come, we look forward to updating you.
Research, unifying positioning, visionary placemaking strategy, strategic messaging, facilitation of ideation with identity and communications to come.
*Project in progress