Brand Creation 

Max Sparrow is an online furniture retailer who saves customers money by shipping direct from the manufacturer. Though Max cuts out retail stores, he doesn’t compromise on extraordinary design and variety of styles.

Monogram’s task was to create a new sub-brand for Coco Republic that could stand out against the rather dull and vanilla direct furniture competition. Through our Remarkable Truth® and Brand Expression. We introduced Max Sparrow, a lovable and daring brand. A brand whose language and ways of interacting with his audience are unlike anything currently in the market. Max’s individual flair charms all who he comes into contact with.


Coco Republic


Brand Strategy, Copywriting, Icon Design, Content Development, Illustration Design, Social Media, Typography Design, Website Design

Max Sparrow Website
Max Sparrow
Max Sparrow
Max Sparrow