Repositioning + Leasing Campaign

As the owner of 9 Castlereagh Street, Charter Hall engaged us to help refresh the commercial marketing assets for this Sydney iconic landmark building. We were tasked with repositioning 9 Castlereagh Street as a “building with a difference,” aimed at attracting high calibre tenants in order to lease up the remaining floors and suites. We were asked to take a new approach to property marketing inclusive of supplying new compelling messaging and a sophisticated visual aesthetic with cut through.


Charter Hall


Brand Strategy, Identity Design, Copywriting, Art Direction, Display Suite, eIM, Leasing Brochure, Leasing Signage, Map Styling

9C Images faces of 9c
9C Images in the zone
9C Images front row
9C Images grand plan
9C Images un wind
9C Images watch this space
9C Images check mate