Repositioning & Leasing Campaign 

With a number of lease expiries approaching and lost status due to the lack of recent vacancy, it was an important time to reposition the tower to regain and cement its prominence in the market. 

The success of the repositioning and leasing campaign was underpinned by creating awareness of the unique offering uncovered through deep insights, and messaging and creative tailored to the audiences.




Research, Positioning Strategy, Identity Design, Copywriting, Brochure Design, IM, Custom Typeface, Digital Signage, Signage, Merchandise

20Bond Images 1450x840 Identity 1