Redefining Zero-Carbon Living
Welcome to Norwest Quarter.
A bold mixed-use masterplan, a fresh start, and a groundbreaking model for neighbourhoods. As Mulpha’s visionary $1 billion zero-carbon development in Sydney’s The Hills, Norwest Quarter is leading the future of sustainable living. Harnessing innovation, traditional wisdom, human understanding, and sustainable practices, it revolutionises the way we live for generations to come. Stage One introduces 181 apartments and 3,500 square metres of retail space, setting a new benchmark for zero-carbon living in Australia.
CLIENT:
Mulpha Australia
OUR SERVICES:
Behavioural Audience Research, Trend Analysis, Positioning Strategy, Naming, Identity Design, Copywriting, eBrochure Design, eDM, Website Design, Illustration, Video, Display Centre Design, Destination Design and Signage Design.
Neighbourhood living that sustains the nature of life tomorrow.
NATUREHOOD.
We unearthed deep behavioural insights from prospective customers and implemented brand thinking at the project’s inception, inspiring the development team to design beyond the norm.
These insights and the developer brand were used to create an emotive and authentic brand, based in audience truths. This lead to bold and meaningful creative execution and powerful messaging.
“Monogram excels in uncovering new value, leveraging extensive research to reveal insightful perspectives.
Their commitment to innovation drives us to discover novel approaches in meeting unmet market needs, pushing beyond conventional boundaries. They challenge the status quo, ensuring that our endeavours not only align with, but also enhance the values held by our customers.”
JAN VAN DER BERG – SENIOR DEVELOPMENT MANAGER, MULPHA
